Although your intentions may be good in sending out a bulky email, you want to avoid doing so as much as possible. According to a recent study, 49% of internet users suffer from "email fatigue", that is, they feel they are receiving "too much" email.

Thus, the size of your message can affect your conversion rate and retention rate. You cannot expect subscribers to be happy if you send out too much information or slow-loading graphics that causes their mailboxes to fill up quickly.

The size of your email is particularly important for those using free email services such as Hotmail or Netaddress, which impose limits on their account sizes.

Keep in mind also that some of your users may be paying for per-minute use of their Internet access, and the extra time that they would have to spend downloading your message is extra money out of their own pocket.

Thus, your viewers will appreciate your consideration in keeping your email messages short, so that they can save time and money.

You can limit the size of your messages by using the following techniques:

Minimize the use of graphics when sending HTML emails.

Avoid sending attachments: if you want users to preview certain documents, simply put a URL link in your email where they can check out the documents from your site.

If you are running text messages, try publishing only a portion of your featured article rather than the entire article in the email.Make your subject headings work for you and use short copies with links to your web site.

If you are regularly sending out emails to your customers, know the difference between keeping a customer informed and overwhelming him or her with information.

Strive For Clarity

In composing your email message, remember that your readers are busy people. Many are working professionals with many demands and responsibilities and therefore, they don't have time to figure out what you're offering.

Your readers are impatient, too; they don't want a tease, a "clever " anecdote leading up to the main point.

Be direct and succinct. Start with a clear statement of what you're offering.

Here's an effective opening, that is concise and effectively grabs the reader's attention by beginning with a question and then offering a solution: "Are you looking for a fun and inexpensive way to plan your next family getaway? Try Cheap Vacations! "

Avoid beginning your email messages with lengthy reminders to the reader that he's opted in to the mailing and detailed instructions on how to opt out.

Although this statement is an important courtesy, it should be left until the end of the message and well after you have offered your main product.

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