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1) Build in the ability to test at least 2 subject lines and/or creatives per mailing 2) Be sure to try different "From" addresses - e.g. Single female names work almost twice as well as using male first and last names 3) Develop a impactful subject line that clearly states your offer value and benefit (e.g. try using a question or a personalized greeting) 4) Where possible, drop your campaign in the morning early in the week (e.g. Monday to Wednesday between 9 am and 11 am is optimal) 5) Ensure that visitors can get to your offer within 2 clicks from your landing page 6) Try to reduce the number of fields of information required on your landing page (e.g. each additional field will reduce submits by as much as 5% to 10%)
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